An edit of the extensive accessory and apparel from A.P.C. this season with emphasis on trans-seasonality from winter into spring with fresh colour and print injections pared with timeless staple pieces. 

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Editorial submission for publication Backyard Opera draws attention to Incu's offer of menswear for the season with timeless neutral offset by seasonal statement pieces.

Showcasing Incu's edit for the latest Saturdays NYC collection this editorial highlights key prints and colour palettes that will set the tone for the coming season.

Taking a fresh look at mens tailoring, this editorial explores the innovation and elegant simplicity of modern menswear from Blair Archibald, Ami, A.P.C. and Acne. 

This campaign was developed to launch the capsule collection designed by State of Escape exclusively for Incu. The ethos of both State of Escape and Incu is reflected in the easy elegance of the styling. The clean lines and neutral colour scheme of the clothing highlights the soft nude and lilac unique to this collection. 

This editorial was inspired by the idea of utility in fashion.  Featuring khaki and denim, the story takes a look at the notion of uniform and mixed the masculinity of traditionally utilitarian shapes and materials with feminine elements.

A fun exploration of blurring the lines between menswear and womenswear, high fashion and streetwear.

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Bold pops of red weave the common thread throughout the deep navy and clean white colour palette. A playful sense of French influence broken up with simple stripes and soft pastel blues.

This editorial depicts a relaxed feel with a soft palette of blues, pinks and light denim further accentuated through the film medium.The easy and oversize shapes in natural cottons create the interesting drapes and fold details captured throughout the story.